As a business owner, what will be among your biggest expenses in 2023? If you think attracting and retaining customers will cost you more this year, you’re right. What then, is the best way for companies to spend their marketing dollars wisely? One way is to invest in quality commercial signage, considered to be one of the most cost effective ways to alert customers and prospects to your location.
Consumer Overexposure to Messenging
Consumers connect, intentionally or unintentionally, to a 24/7 stream of information and data that continually updates and explodes into a sea of never ending statistics, details, facts, figures, news and messages. Estimates from recent studies say that the number of messages the average consumer is exposed to every day ranges from 5-10,000. The human brain is just not capable of absorbing and digesting that amount of data.
Make Your Brand Stand Out
The key is to stand out, differentiate your business from the competition and solidify your brand in the minds of consumers. It all starts with your business signs, one of the most important resources business owners have to engage loyal customers and draw prospects to their location.
Whether it’s an update to your current signage, adding an electronic message center or a new location in 2019, choose your sign vendor with care. Ask questions, evaluate costs and look for a team that will partner with you to provide customer service throughout the process and afterwards. Please contact our team at Turner Sign Systems if we can help you with any sign challenge!
Mind Photo credit: DrAfter123/Getty
