The 2018 economic outlook for Texas indicates booming business opportunities, especially in our metropolitan areas. Along with major company expansions and relocations continuing to come to Texas, more and more businesses are adding locations and updating their exterior and interior signage to continue to attract and engage customers and prospects.
A sign survey of over 1000 decision makers found that 83% consider signs, graphics, digital screens and visual communications displays a major part of their marketing strategy.
Signs have been around for centuries, but one of the most important benefits they have provided over the last century is still very relevant today: first impressions are everything. Even though many of today’s top brands stay on the cutting-edge of digital technology, it’s still the easily identifiable signs, such as Walmart, QuikTrip, and Dunkin Donuts for example, that draw customers into these businesses.
The shape and overall appearance of signs affects impressions and credibility as well. Over 98% of those surveyed said a well maintained sign is important; most shoppers are less likely to patronize a business whose signage is in poor condition.
In fact, most of the survey participants named exterior signs as the second most important resource for advertising a business, just after having a company website. Signs and visual communications, both traditional pylon and monuments and new digital screens interact with the basic human instincts of recognition and identification.
At Turner Sign Systems, we’ve made customer service a cornerstone of our company. At the end of the day, our goal is helping our customers connect and engage with their customers by delivering the best signage solutions in the industry.Contact us at 817-222-0033