If you have a brick and mortar business that you need to advertise, it’s important that you think about offline methods of marketing in combination with online marketing tactics. Many smart business owners know that investing in wall signs or any signage for that matter can have a positive impact on their businesses. The best place to order your custom signage is, of course, the Internet, but before you make a hasty decision and place your order, here are four things to take into consideration:
1. Where will you be displaying your wall signs? Indoor signage doesn’t need to be crafted with the same amount of care as outdoor signs. If your sign is going to be mostly outdoors, it’s important to choose metal or vinyl as they can withstand the elements.
2. How much space do you have for your signs? Space is everything when it comes to displaying signs in your store. If you’re investing money into signage, it’s important that consumers are able to see them. It’s also wise to measure the area dedicated to the sign as it can prevent you from ordering something too large.
3. What message are you trying to send? Though large signs can fit a great deal of text, you want consumers to instantly understand what you’re trying to say. Instead of getting into all the little details, just make your signs a few words long that can get the message across.
4. Will you be incorporating graphics? Most signs are best used in combination with easily recognizable graphics. Not all signs may have space for your own graphics, but it’s certainly worth considering whether or not you wish to include images.
Before you order wall signs, make sure you give the designs some thought. Since signage is custom-made to your specifications, most businesses don’t accept returns unless an error has been made!
Need help on WALL SIGN? Contact us Turner Signs Systems today @ 817-222-0033 to know more information.